Roxy Jacenko’s hack for keeping bombshell blonde hair all summer

The PR queen and force behind Sweaty Betty PR is known for her faultless blonde locks, so when she talks tress tips we’re here to listen.

Blondes might have more fun, so the saying goes – but they also know all too well that keeping those light locks glossy and gorgeous can be a challenge, particularly in summer.

Heat, chlorine and dry air, among other factors, can all collude to make summer that little bit less fun for the blonde-haired among us.

Sun might naturally lighten hair but exposure to UVA and UVB rays can also damage the hair’s cuticle and protein, called keratin.

This in turn allows the sun and heat to penetrate hair more easily, resulting in dull, dried out locks that can look and feel more like straw.

No to mention that brassy effect that strikes fear into the heart of every blonde!

Summer-proofing blonde hair

Thankfully these days there’s an arsenal of brilliant products designed to keep blonde hair looking glossy, bright and creamy.

As one of the famous blondes in the country, entrepreneur, author and media personality Roxy Jacenko knows only too well the transforming power of a great head of hair.

“With my demanding schedule, as well as my demanding hair concerns, I need a product range that’s up for the hard work,” reveals the 39-year-old fashionista.

John Frieda’s Sheer Blonde range is gentle enough for daily use to neutralise brassy tones for blonde hair.

But for high-lift blondes like Roxy who want maximum toning power, the new John Frieda Violet Crush Intense Purple Shampoo for blondes is the perfect solution to combat colour-fade and instantly transform brassiness into a cool, bright blonde.

With crushed violet and blue pigments, this intensely rich formula knocks even the stubbornest brassy yellow and orange tones into cool blonde in just one wash.

Not for the faint hearted, it’s designed for a cool blonde who knows how demanding her colour can be to maintain.

“I know that John Frieda is the only brand that has spent 30 years mastering frizz, volume and colour and is devoted to transforming hair demands,” Roxy says.

The John Frieda brand prides itself on delivering products that target specific style problems, whether it’s hydrating parched strands or providing volume to limp hair.

Final top tip for blonde hair in summer

Once you’ve finished conditioning hair, always rinse it in cool water to help follicles lock in the moisture.

And see out the summer in glossy blonde style.

This post is brought to you by John Frieda Sheer Blonde Violet Crush Intense Shampoo.