7 classic men’s fragrances that are still going strong

These pioneering men’s colognes have cemented themselves as favourites – and they’re here for the long haul. 

Brut After Shave (100ml, $9.99)


With a history spanning 50-odd years, Brut’s old-school scent evokes a sense of nostalgia among multiple generations.

Ultra-masculine, it’s little wonder its original slogan was “the essence of man”.

There’s good reason this influential fragrance has lasted the distance.

Jean Paul Gaultier Le Male EDT (125ml, $69.99)

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Created in 1995 by famed perfumer Francis Kurkdjian, this scent isn’t for the shy types.

Like its intended wearer, Le Male is strong, sensual and confident with top notes of mint, lavender and bergamot.

Aqua Di Gio (100ml, $89.99)


Inspired by his ventures in Pantelleria, Georgio Armani created Aqua di Gio.

This aquatic scent transports you to a Mediterranean vacation, with its note composition perfectly harmonising the sweet and salty nature of sea water and sunny warmth.

Dior Sauvage EDT (60ml, $89.99)


While it’s not your traditional classic, having only launched in 2015, Sauvage does take inspiration from another classic, its name a nod to Dior’s first men’s fragrance, Eau Sauvage, which was created in 1966.

While the colognes have notable differences, they both use top notes of bergamot sourced from Italy’s Calabria region. 

Davidoff Cool Water for Men EDT (125ml, $26.99)


Like many classics, Cool Water for Men was created in the early 1990s – and like many men’s fragrances of that era, it has an aquatic theme.

Refreshing, sharp and vibrant with top notes of mint, green nuances, lavender, coriander and rosemary, the scent has aged well.

Calvin Klein CK One EDT (200ml, $29.99)


Clean and tangy without being overly masculine or feminine, CK One was truly at the fragrance forefront when it came to unisex scents.

Released in 1994, this no-nonsense, fresh scent has consistently remained popular.

Aramis Pour Cologne EDT (240ml, $49.99)


Aramis launched in the ‘60s and is classic in every way.

From its traditional masculine woody, sharp notes to its leather note often associated with older fragrance, this cologne is perfect for a man who considers himself distinguished and old fashioned.

Written by Charlotte Brundrett.